Weekly Marketing Update
Greater Boston · Rhode Island
(855) 638-7698 | smithoakre.com

Week 7 on market · Report of Jul 26, 2026

24 Maple Ridge Road

Wellesley, MA 02481 · 5 Bed · 4 Bath · 4,100 Sq Ft · MLS# 00000000

Prepared for the Harmon Family by John Willette, Smith & Oak Sample data

Listing photo, auto-pulled from MLS / FUB

Days on Market

$1.895M

List Price

6,240

Online Views

Total Showings

Phase 2 · Market Positioning

Strong exposure, now the market decides

Price urgency

01 · Digital Marketing Report

Where your exposure stands

6,240

Total online views across every portal

184

Total saves and favorites by active buyers

+12%

742

Views this week

−1

Showings this week

New saves this week

+18%

14.2k

Ad impressions this week

Views by portal

Total views since launch, by syndication source

Weekly activity trend

Showings and online views, week over week

Premium syndication & partnerships

212+ media & network reach points

LUXVTThe Wall Street JournalRobb Report MarketWatchJuwai (global)Homes.com priority placement ZillowRedfinRealtor.comFull MLS syndication

02 · Buyer Response

What buyers are telling us

Aggregated from 31 showings

Buyer sentiment score

7.4

out of 10 · Positive on the home, hesitant on price

Loved the layout Loved the finishes Priced above nearby comps Comparing to other listings

“Beautiful house and a great layout. They are weighing it against two similar homes nearby that are priced a little lower.”

Recurring themes

How often each point came up in agent feedback

Location & layout

Strength in 82% of feedback

Finishes & condition

Strength in 64%

Priced above nearby comps

Hesitation in 58%

Comparing to competing listings

Watch in 47%

03 · Competition & Recently Sold

Who you are up against, and what is closing

3Active comps

$1.808MAvg list

$444Avg $/sqft

22Avg days on market

3Sold, last 20 days

$1.787MAvg sold price

$434Avg $/sqft

97.1%Avg sold-to-list

Active and recently sold comparables per MLS PIN as of Jul 26, 2026; recently-sold window is the 20 days prior to that date. Sample data for template review.

04 · Market Context

National & local conditions

Rates: Freddie Mac, wk of Jul 23 2026 · Local: sample

6.58%

30-yr fixed (natl. avg)

▲ 0.03 vs last wk

$742k

Median sale, local

▬ flat MoM

Avg days on market

▲ 6 days YoY

3.4 mo

Months of inventory

▲ rising supply

Inventory is climbing

Active listings in your segment

What it means for you

Rates near 6.6% hold buyers to tighter budgets, and inventory in your price band is rising, so more homes are chasing the same shoppers. In a market like this, the listing priced to move relative to its competition is the one that wins the buyer who can act.

The goal has not changed. We want you the strongest result the market will give, and right now that means staying a step ahead of a growing field.

05 · Net & Price Mechanics

Where you sit, and what a move would do

Days on market vs. the neighborhood

Your listing against the local absorption pace

Fast
0 to 21 days

Market avg
~45 days

Stale
90+ days

You: 49 days

At 49 days, you are now just past the neighborhood average of about 45. Homes that drift further past this line without an adjustment tend to sit, because buyers read time on market as room to negotiate.

Your $/sq ft

$462

Comp avg $/sq ft

$441

Gap

+4.8%

Interactive · Price & net modeler

Model a price adjustment

New list price $1,895,000 No change

Current−4%−8%

$1.77M

Est. net proceeds, before payoff

100%

Buyer pool reached, indexed

Baseline

Projected showing pace

Net is an estimate at about 6.5% total cost of sale (commissions and closing), before any mortgage payoff. Buyer-pool and pace figures are directional, based on local price-band distribution. Any change is your call.

06 · Smith & Oak in the Community

This month in your community

Community Spotlight

Wellesley Summer Farmers Market

Saturdays through September on the town green. A great reason for buyers to spend a morning in the neighborhood, and one of the small things that make this area easy to fall for. We highlight a local landmark near your home in every update.

Explore the neighborhood

Proudly supporting St. Jude

Smith & Oak is a proud supporter of St. Jude Children’s Research Hospital, where families never receive a bill for treatment, travel, housing, or food. A part of what we do is about building something bigger than any one sale. If you would like to join us, every gift helps.

Support St. Jude